Create A Winning Author Brand & Platform. Grow Your Audience. Step Into Success.

8-Week Virtual Group Coaching Program for Authors. Beginning Tuesday, September 5th.

Whether pursuing an agent, book deal or self-publishing, authors are required to have a strong online presence and high profile platform. Publishers look for writers with strong platforms because strong platforms leads to strong sales.

Traditional and self published authors with strong platforms:

  • Sell more books
  • Book lucrative speaking engagements
  • Have highly engaged and avid readers
  • Increase longevity of their careers

As writers, we are called now to be Artrepreneurs- to master not only the craft of writing, but to master marketing and promotion of ourselves and our books as well. We know we need a Platform but when I started my writing career, I did not understand how to build one.

I have spent the past several years studying and training with top platform building and marketing experts and working 1-1 with authors to implement these strategies. For the first time, I’m offering the training as a group program for authors who want to make the most out of their writing and the books they’ve worked so hard to create.

Platform work requires stepping into the high visibility as an author. It’s about finding and engaging your ideal readers. It’s about sharing your work in a big way with the world.


Weekly Video Lessons + Live Conference Calls

Virtual Course Details:

When: Tuesday, September 5th – Thursday, October 26th
Every Monday (via email) receive a new video module and every other Thursday join me for a Live Conference Call at 3:00 pm ET / 2:00 pm CT / 12:00 PT

Where: Virtually. Video Modules are emailed out every Monday and Live Conference calls can be done on the device of your choice (phone or computer).

Investment: The regular course program investment is $1,200. Special early registration rate of $697 for those who register now.

SPECIAL BONUS: “Become an Amazon Bestseller” Training Module. Each author will receive webinar training with myself and colleague Eric Lofholm to learn the strategies to get your book on the Amazon bestseller list in your category. 


In this 8-week virtual group coaching program, you will:

  • Create/refine a standout author brand
  • Dramatically increase your platform #s
  • Identify opportunities for speaking, joint ventures and referral partners to boost sales, platform reach and visibility
  • Implement strategies to grow readers and your audience before, during and after your book launch
  • Clear inner or outer blocks to success

As a special bonus, each participant will also receive the “Become an Amazon Bestseller” training to get your book on the bestseller list and maximize your success as an author.


The course will run from September 5- October 26th.

The course is divided into four modules.  We’ll spend two weeks on each module to allow time for learning (theory, strategies, techniques) and then implementing them (taking action to put the strategies to work in your career). The second week of each module, I’ll also share a Success module designed to overcome any fears, resistance to being more visible and any blocks to success.  

You’ll also be added to our Platform Superstars Private Facebook group where we will gather in between conference calls for insights, breakthroughs, questions, support and more.


Each week, you’ll receive an email containing a video with the lesson for that week (see below for module descriptions).

We’ll also have live office hours calls where you can connect with other participants, get feedback on ideas and receive individual coaching on strategic and mindset aspects of the course. This is the opportunity to make the techniques personal to you, to test out a platform idea and to network with other writers.  

Group calls take place on a free conference call # on alternating Thursdays from 2:00-3:00PM CT.  Every call will be recorded and automatically sent to all participants (in case you’d like to listen again or are not available to attend live).


Module I: Your Author Big Idea, Your Brand and Maximizing Your Author Website.

Authors will identify the content most relevant to their audience and how to engage and build readership before, during and after book launch. Authors will also identify their ideal author brand and how to bring this to life across online, social media, live speaking and more.

Module II: Platform: What is it? How do you build one?

Five pillars of platform, Pillar I- Your “List” & My #1 technique that will wow an agent/publisher and for all authors, take your platform numbers from non-existent to hundreds or thousands.

Module III: Building Your Platform and Readers Through Social Media.

Learn top 3 social media strategies to build readers for your list. Create materials for and implement 1 lead magnet (website and facebook), a timeline cover photo with tagline and photo stacking.

Module IV: Speaking, Joint Ventures, Referral Partners, Book Clubs and Additional Channels to Build Audience and Platform Numbers.

Each author will develop a list of ideal venues, partners and organizations to approach for increased book and author visibility. You’ll learn the techniques that have taken recent authors into high sales and bestselling status in the three months after their launch.

BONUS Training: Make Your Book an Amazon Bestseller!

Each author will receive webinar training with myself and colleague Eric Lofholm to learn the strategies to get your book on the Amazon bestseller list in your category.  Be a Bestselling Author for the rest of your career.


The regular course program investment is $1,200. Special early registration rate of $697 for those who register by August 10th.

Take this leap forward in your career!

Beginning Tuesday, Sept 5th

Sara Connell

Author & Writing Coach

Sara Connell is an author and writing coach with a private practice in Chicago. She has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, NPR, and Katie Couric. She received the Judith Dawn Memorial Grant for fiction and has presented at Northwestern University, Printer’s Row Literary Festival, Open Books and teaches regularly at Story Studio Chicago. She speaks around the country on author brand and platform and has helped writers get book deals, agents and successfully traditionally or self-publish their work. Her writing has appeared in: The New York Times, Good Housekeeping, Parenting, BabyTalk, Mindful Metropolis, Psychobabble and Evolving Your Spirit. Her first book Bringing In Finn was nominated for ELLE magazine 2012 Book of the Year.

“I’ve dreamt of publishing a book for my whole life. I can’t believe it’s happened!”

“Sara is a phenomenal teacher. The information is helpful, innovative and it works”

“Since working with Sara I have been able to stay on course with my writing and publishing goals. I have greater trust in my abilities to produce and deliver and it’s no surprise that within weeks of being in your care, I secured my first publishing deal! Thank you for being such a lighthouse in the field of writing and publishing. I hope all who feel lost in the sea of publishing, find their way to your friendly and helpful shores.”

Maureen Muldoon

Thought Leader